A marketing blog covers the topic of buyer personas. Marketers create personas, or profiles of their buyers so they can effectively speak to them. The blog offers notes on common errors made in creating these profiles. One is that the profile is not made with correct...
The head of a recruiting firm offers advice on how a company can keep its employees happy and motivated. He recommends adjusting the company culture to involve growth for its employees. Job postings should reflect this policy. Further, he recommends creating an...
A blogger recently attended a social media convention in San Diego, and presents three points of interest. First, he urges that companies use live video in its social media sites in order to keep up with competitors. He notes the popularity of live video on Facebook....
A business practices blog discusses how to improve a company’s marketing strategy in the online world. The person should make consider two goals. One is the proper objectives for the business. In order to do this properly one should find out what is current in...
A website for entrepreneurs features an interview with one of the founders of the successful app Foursquare. The interviewer asks the founder about the history of the company and its changes. The owner notes he had worked on similar enterprises in the past and used...
A website for entrepreneur features an interview with the representative for the Martell Cognac company. The interviewer, author of a book on business strategies, asked the representative how he got started. He said he was originally a chef who was asked to visit some...
